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Omnitrend
Platform Overview
OmniTrend makes navigating the complex political
and media landscape simple.
It’s your all-in-one platform for political engagement, data-driven insights, and strategic communication, built to help you influence public opinion with precision.
Track What Matters.
Instant access to Federal, State, and Territory government records so you never miss a key issue.
Custom Insights, Instantly.
Create data-rich, on-demand reports to track progress and share with stakeholders.
AI-Powered Intelligence.
Get AI-generated summaries of bills and speeches so you always know where officials stand.
Know Your Landscape.
Monitor supporters and opponents across media and social platforms with real-time alerts.
Sharpen Your Message.
Use deep data and communication tools to deliver the right message to the right audience.
Work Smarter.
Streamline your team’s workflow with built-in task tools, alerts and Outlook integration.
Advanced
Political Insight
OmniTrend revolutionises political insight by aggregating data from Federal, State and Territory Hansards, and leading social platforms. Going further, OmniTrend delivers precise AI-powered summaries of speeches and debates, giving you accurate insights and a clear understanding of where elected officials stand on the issues that matter.
All-in-One Data Access.
Access government records and social conversations in one place
AI-Summaries that Save Time.
Instant, accurate breakdowns of lengthy speeches and bills.
Real-Time Public Sentiment.
Track political developments and shifts in opinion as they happen.
Data that Drives Influence.
Turn insights into action by tailoring messages to the right stakeholders.
Sentiment Intelligence
Leverage keyword tracking within OmniTrend’s Sentiment Intelligence suite to monitor the issues that matter most across elected officials and thought leaders. This enables you to stay proactive, informed and aligned with the external environment, not only adapting to the present but shaping future outcomes in favour of your organisation.
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Predict Policy Shifts Early.
Anticipate regulatory changes and policy movements before they happen, helping you plan and adapt with confidence.
Strengthen Strategic Decisions.
Use real-time sentiment insights to inform everything from lobbying strategies to investment and operational decisions.
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Increase Your Influence.
Know where key decision-makers stand and tailor your messaging for maximum impact, whether through direct engagement, campaigns or alliances.
Competitor Intelligence
Gain unprecedented visibility into your competitors’ digital activity. OmniTrend’s Competitor Intelligence suite tracks ad spend, campaign performance, and audience targeting, helping you refine your strategy and outpace your rivals online.
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Smarter Budget Decisions
See how much competitors are spending and the returns they’re generating to guide your own investment strategy.
Benchmark Your Campaigns.
Analyse competitor messaging and creative performance to measure and improve your own results.
Know What Audiences Want .
Uncover market trends and preferences by tracking competitor activity across platforms.
Refine Your Targeting.
Learn who your competitors are targeting so you can sharpen your own audience strategy for maximum impact.
Data-Driven Campaigns Engine
OmniTrend’s Identity system powers an outcome-focused approach to campaign strategy, enabling you to build precise audience segments. By categorising the electorate into refined groups, you can deeply understand your audience and deliver tailored messages that resonate and drive results.
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Know Your Audience.
Identify key demographics and psychographics, from age and occupation to values and interests, for targeted, personalised outreach.
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Tailor Your Message.
Craft communications that speak directly to each segment’s priorities, whether policy details, beliefs or campaign promises.
Pinpoint Key Battlegrounds.
Use geographic data down to the SA1 level to focus resources where they’ll have the greatest impact.
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Choose the Right Channels.
Engage each audience segment through the methods they prefer, from targeted ads and events to direct mail and digital campaigns.
Stakeholder Intelligence
OmniTrend’s Identity system powers an outcome-focused approach to campaign strategy, enabling you to build precise audience segments. By categorising the electorate into refined groups, you can deeply understand your audience and deliver tailored messages that resonate and drive results.
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Map the Influencers.
Access detailed profiles of key decision-makers, organisations and individuals driving change in your sector.
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Track Stakeholder Activity.
Stay up to date with speeches, media appearances and policy positions so you know exactly where they stand on the issues that matter.
Strengthen Your Engagement.
Segment stakeholders and tailor outreach based on their priorities, values and behaviour for more meaningful, effective connections.
Inform Your Strategy.
Use real-time stakeholder intelligence to shape campaigns, guide messaging and align your advocacy with the people who can make an impact.
Monitoring Alerts
Stay ahead of the conversation with OmniTrend’s Monitoring Alerts. Once you choose your keywords, OmniTrend automatically tracks them across speeches, posts, and public statements, delivering tailored email alerts daily, weekly or monthly, based on your preferences. These reports show how often each keyword was mentioned, who mentioned it, and in what context, so you never miss critical developments.
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Set and Forget Tracking.
Choose the keywords that matter most and let OmniTrend monitor them across stakeholder speeches, media appearances and posts.
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Customised Alerts.
Get summaries delivered straight to your inbox at the frequency you choose — daily, weekly or monthly — so you’re always up to date.
Actionable Insights.
See how often keywords are mentioned, who’s using them and in what context, giving you instant clarity on emerging trends and priorities.
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Easy to Share.
Open alerts in a separate view and share them effortlessly with your team or stakeholders to align strategy and inform decisions.
CRM & Workflow Management
OmniTrend’s built-in CRM and workflow tools give you complete control over stakeholder relationships, outreach, and campaign activity, all from one centralised platform. Designed specifically for government relations teams, it makes managing contacts, tracking interactions, and coordinating tasks seamless and efficient.
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All Your Contacts in One Place.
Store and manage detailed profiles for stakeholders, elected officials, and organisations, with full communication history and key details always at your fingertips.
Track Every Interaction
Log meetings, calls, emails, and events to build a complete record of engagement and understand every relationship’s history and context.
Plan and Automate Workflows.
Create tasks, set reminders, and automate follow-ups so nothing falls through the cracks and your team stays aligned on priorities.
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Collaborate with Ease.
Assign activities, track progress, and share updates across your team to improve coordination and ensure accountability.
Private Stakeholders
OmniTrend gives you the flexibility to go beyond public data sources and enrich your intelligence with Private Stakeholders, profiles and sources you choose to add on demand. Whether it’s a key individual, organisation, private company, or emerging voice on platforms like Threads, TikTok or X, you can integrate them directly into your OmniTrend ecosystem for deeper insight and more complete coverage.
Map the Influencers.
Access detailed profiles of key decision-makers, organisations and individuals driving change in your sector.
Track Stakeholder Activity.
Stay up to date with speeches, media appearances and policy positions so you know exactly where they stand on the issues that matter.
Strengthen Your Engagement.
Segment stakeholders and tailor outreach based on their priorities, values and behaviour for more meaningful, effective connections.
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Inform Your Strategy.
Use real-time stakeholder intelligence to shape campaigns, guide messaging and align your advocacy with the people who can make an impact.
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Meet AskOmni, the future of political intelligence. Built as OmniTrend’s next-generation AI search engine, AskOmni takes everything powerful about platforms like ChatGPT and supercharges it for government relations and public affairs. It delivers instant summaries, detailed reports, sentiment analysis, and data visualisations
— all tailored to the keywords, phrases, statements and topics you care about.
AskOmni is designed to be a government relations professional’s best friend, crafting comprehensive, precise and actionable reports in seconds, so you can focus on strategy rather than manual research.
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By coming on board during the early rollout phase, you’ll gain full access to the platform and supporting services from day one, while locking in significant savings ahead of the standard commercial rate. This initiative rewards early partners who share our vision and are ready to help shape the product’s evolution.